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Hongyan - The Most Concerned Commercial Vehicle Enterprise Of 2018 In China

On the afternoon of January 4th, the "2019 China Automotive Impact Summit and Awards Ceremony" jointly organized by Baidu, Baijia and China Automotive News Network was held in Beijing. Famous car companies, industry experts and media reporters from all over the country. At the ceremony, SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. (hereinafter referred to as “SAIC Hongyan”) won the first influential industry award of the New Year – “The Most Concerned Commercial Vehicle Enterprise of 2018”.


In 2018, SAIC Hongyan sold 58017 units heavy trucks, a year-on-year increase of 45%. The cumulative increase in the year ranked first in the industry, and the market share ranking jumped from the seventh in 2017 to the sixth in 2018, especially the dump truck. Exceeding the annual target, the market segment ranked first in the domestic dump truck industry, and the king of the project was deserved. The “Red Rock Speed” received high attention from the industry. According to the data, in 2018, the SAIC Hongyan Baidu Index increased by more than 50% compared with previous years, and the brand communication volume continued to rise.


In 2018, SAIC Hongyan launched 7 customized products, such as the intelligent network 6×6 all-drive large-size transport vehicle, the first heavy-duty homes in China, the intelligent truck-integrated dangerous goods vehicle, and the central axle multi-function train. A series of new models, closely linked to the development trend of the “new four” (electrical, networked, intelligent, and shared), creating a new era of smart and efficient logistics and transportation in the country, and greatly enhancing the brand influence of the company.


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